Q1 2024 Snapshot: Top Fashion Games on iOS in Europe

In Q1 of 2024, the European iOS platform saw noteworthy activity among fashion gaming apps. Sensor Tower provides a closer look at the trends observed in downloads, revenue, and weekly active users for the top-performing games in this category.

Makeup ASMR: Makeover Story by Makeup Games for FUN experienced a peak in downloads in late January with 149K, before witnessing a gradual decline to 63K by the end of March. Revenue showed an upward trend in the first half of the quarter, reaching a high of $4K in the second week of February, then fluctuated and ended at $3K in the last week of March. Weekly active users rose consistently, starting at 234K and achieving a peak of 422K in the final week of the quarter.

Project Makeover from Magic Tavern, Inc. saw its downloads diminish from 144K in the first week of January to 60K by the end of March. The game's revenue displayed a generally declining trend, with a starting figure of $371K and concluding at $320K in the last week. Weekly active users showed a decreasing pattern as well, from 759K to 607K in the same time frame.

Makeup Stylist -DIY Salon game by REMEMBERS INFORMATION TECHNOLOGY CO., LTD. had its downloads start at 76K in January, peaking mid-quarter at 56K, and then closed the quarter at 57K. Revenue for this app fluctuated slightly, with numbers ranging from $1.9K to $1.7K. Weekly active users remained stable, beginning at 508K and marginally rising to 499K.

CRAZY STYLE LTD's Super Stylist Fashion Makeover downloads began the quarter at 26K, saw a mid-quarter increase to 25K, and ended with a rise to 22K. Revenue displayed a varied trend, starting at $7.9K, dipping to $6.2K in late January, and ending on a high note at $7.8K. The weekly active user count showed a decrease from 196K to 173K.

Acrylic Nails! from Crazy Labs, despite having no revenue, maintained a steady download count, starting at 30K and ending the quarter at 17K. Weekly active users showed a downward trend from 55K to 37K over the quarter.

For more detailed insights into the performance of these and other applications, Sensor Tower's comprehensive analytics tools offer in-depth data for market analysis.